We enable customers to optimize and maintain market share throughout the product lifecycle by monitoring marketplace performance … fine-tuning the allocation of promotional and advertising expenses … and achieving the best sales channel mix for maximum value creation.

To better calibrate their marketing and sales campaigns, pharma companies seek a clear understanding of what drives physicians to prescribe what they do, and why.  IMS offers several ways to gain these insights. Among the IMS offerings that drive better brand performance:

• Forecasting
• Promotion Planning and Optimization
• Performance Management
• Lifecycle Management

When pharmaceutical decision-makers face complex choices, we help them evaluate their options and develop strategies for action. IMS Brand Management offerings enable customers to build brand awareness by maximizing the impact of promotional efforts – and helping to ensure customers reach their target audiences efficiently and effectively.

The key to gauging the competitive success of a product over time is IMS's longitudinal data, which measures changing market dynamics that impact share and sales volume. We help customers, for example, interpret what the market is saying about drug switching activity, drug therapy progression and utilization patterns. In specialist areas such as cancer care, we track detailed clinician behavior from initial diagnosis through the course of treatment.  Our longitudinal data provides a solid basis for corrective course changes, drilling deeper into the “why” and answering critical marketing management questions.

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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